If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Amy is an ACA and the CEO and founder of OnPoint Learning, a financial training company ...