Location is both the great promise and the potential fear factor of mobile marketing. While it offers the possibility of one-to-one marketing, privacy advocates have recently decried both Apple and ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

With spending on the high street continuing to drop, retailers are asking themselves how to drive consumers back into brick-and-mortar stores. In the constantly connected mobile world, does the answer ...

Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...

Provides mobile location-based marketing technology and services. Has over 5 billion demographic data points on 98% of mobile device IDs in the US and Canada. Digital ad industry is growing rapidly ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Navteq, a global provider of digital map traffic and location data, has acquired Acuity Mobile to expand its location-based advertising platform. The two companies have worked together in the past ...

Companies are using location-based marketing in a number of ways to connect with customers. Some tend to stick with only one tool to keep things simple. Others use all of the tools to stay connected ...

[Editor’s note: It’s no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially ...

If you were at NRF’s 2014 BIG Show, you know that location was a hot topic. More retailers are recognizing that to successfully engage cross-channel shoppers, they must understand their entire path to ...