Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

Retail media has quickly become one of the fastest growing segments in the marketing ecosystem. Globally and in South Africa, retailers are transforming their owned platforms into media channels, ...

NEW YORK—A new study from Gracenote highlights how ongoing problems with data and measurement are limiting the shift of ad budgets from linear TV to CTV advertising. The new "TV Audiences Have Shifted ...

Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this.