Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
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Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...
Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing ...
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