Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...
We spent a lot of time with the LEGO designers, bringing this to life and dialling in all the sounds and so on, but it's also ...
The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...
The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...
Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets.
The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...