The new algorithm was supposed to help distribute lungs more fairly to people who desperately needed life-saving transplants. But a flaw in the process for awarding the organs to sick and dying ...

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...

Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks. Researchers from University of Texas-Austin ...